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Strategic Tourism Plan

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Strategic Tourism Plan

Draft Strategic Tourism Plan: 2021-2027

The second draft of the new Tompkins County Strategic Tourism Plan is now available. The Strategic Tourism Plan guides the county’s values, goals, and proposed actions regarding tourism over through 2027. This draft represents the third update to the Strategic Tourism Plan.

Work on the plan began in August 2018 with the establishment of the plan update steering committee. The draft plan was prepared with the help of many people who live and work in Tompkins County. A community survey was conducted in late 2018 and early 2019 – this survey gathered feedback from 309 people regarding their ideas for tourism development. A facilitated “focus search process” stakeholder meeting with 21 representatives of local non profit organizations was held in April 2019 to determine how our community can advance tourism. In addition, numerous small group meetings have been convened to examine specific topics.

The draft Strategic Tourism Plan considers our current conditions as well as many emerging issues which have the potential to impact travel and tourism in our county. The plan was informed by the findings of the recently completed Visitor Profile Study –  an in-depth analysis of people who recently visited Tompkins County. Nearly 2,100 visitors participated in this study through online or in-person surveys.

The draft plan proposes eight overall goals and additional goals in fifteen distinct focus areas. The plan proposes specific actions and measures for each focus area.

A public comment period was held from October 23 to November 11, 2019. Comments and responses are available in appendix F.

 We anticipate presenting a draft plan for endorsement by the County Legislature in early 2020.


The 2020 Strategic Tourism Plan was accepted by the Tompkins County Legislature on September 18, 2012

The Plan seeks to inspire action to support tourism development in Tompkins County on a community-based model of tourism development in which our attraction as a destination is the combination of unique experiences and offerings that also makes Tompkins County a great place to live, work, go to school, retire and grow a business.



Related Tourism Plans, Projects and Resources: