Quitline Campaign: Jan–May 2006

Radio  |  Print   |  Direct Mail  |  Results  |  Download Quitline Demographics for Tompkins Co., Jan–June 2006 (pdf, 12K)

Radio:

WQNY (Q-Country, 104FM): Sponsor 7:32 a.m. weather every Monday and Wednesday from Jan 2 06 to May 28 06. The sponsorship includes and opening and closing “billboard” and a 30 second commercial spot.

WVBR (93.5FM): 8-9 spots a week, through May.

Radio script (Listen to the spot—mp3, 472K)

Where ever you go you see people who quit smoking for good;
Over seventeen thousand ex-smokers in tompkins county alone according to the latest survey.
Now, when you’re ready to quit, the new york state smokers’ quitline is ready to help!
Let the quitline help you tackle the triggers, emotions and nicotine addiction associated with smoking.
Call today toll free: one, eight–six–six, n–y quits. That’s 866-697-8487.
Call the quitline. See the smile of an ex-smoker.
A message from T–free: tobacco free tompkins.

Sponsor’s billboard

… weather brought to you by T-Free: Tobacco Free Tompkins. If you’re ready to quit, we’re ready to help. Call the New York State Smokers’ Quitline at 1-866-NY-QUITS or visit Tobacco Free Tompkins on the web.

Print

Ithaca Times: 10 ads over 21 weeks
Ithaca Pennysaver: 17 ads over 21 wks
Freeville Shopper: 17 ads over 21 wks

There are 4 different ads using different photos; the text does not change. The ads measure 5" wide x 3" high. Here are 2 of the variations:

 

Direct Mail

 

Results