Quitline Promotional Campaign
  Tompkins County 2005

Media schedule 

Medium Series: 9 weeks (July 11–Sept 11)
Radio Read & hear the radio script
   Lite 97 78 spots + Tues & Thurs sponsor 8:30am news
   Q-Country 82 spots + Tues & Thurs sponsor 8am news
   WHCU-AM Tues & Thurs sponsor 8:13am news headlines
   I-100 25 spots /wk
Print See the Shopper & P-saver ads
   Ithaca Times 1/8th pg /wk in classifieds section
   Freeville Shopper 5/8th pg /wk
   Ithaca Pennysaver 5/8th pg /wk
TV (Time Warner Cable) A&E, Bravo, Comedy Central, Discovery, E!, Family, Fox News, Turner, TLC, VH1
Direct Mail See the direct mail piece
TOTAL  

 

The ads

Radio / TV script

Listen to the radio spots (mp3 files):   Male voice   |   Female voice

Text: 

Do You Know the smile of an ex-smoker?
Where ever you go you see people who quit smoking for good. Over seventeen thousand ex-smokers right [here] in Tompkins County according to a [recent] survey.
Quitting is not easy, but if you’re ready, the New York State Smokers’ Quitline can help.
Studies show quitlines are effective for smokers who want to quit. So, call today toll free at one, eight–six–six, N–Y Quits. That’s 866-697-8487.
Call the quitline. See the smile of an ex-smoker.
A message from T–Free: Tobacco Free Tompkins.

 

 

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Shopper / Pennysaver

5x10 ad #1 for Shopper and Pennysaver. Click for PDF

5x10 ad #2 for the Shopper and Pennysaver. Click for PDF


Do You Know the Smile of an Ex-Smoker?
Quitting smoking is not easy, but if you’re ready the NYS SMOKERS’ QUITLINE can help!

Just about everywhere you go you see people who quit using tobacco for good. Over 17,000 ex-smokers in Tompkins County alone according to a recent survey.*
Telephone Quitlines are recommended by the U.S. Public Health Clinical Practice Guideline and the Guide to Community Preventive Services as a way to help smokers quit.

Call the NYS Smokers' Quitline toll free
1-866-NY-QUITS
(1-866-697-8487)
Or visit www.nysmokefree.com

Call today and soon you can see
the smile of an ex-smoker.

FREE NRT
from the NYS Smokers’ QUITLINE
Call today to find out if you are eligible for free nicotine patches*

*2-week starter supply. Nicotine medications do not cause cancer and are not addictive. They are designed to ease you off of smoking.

*Survey results from June 2004 Tompkins County Tobacco Use Survey conducted for Tobacco Free Tompkins.

 

Download pdf's:
Cowboy hat (157KB)
Young worker (130KB)

 
Comments

 

 

 

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Direct Mail postcard

Quitline direct mail, side A. Click for PDF

Quitline direct mail, side B. Click for PDF

Do you know the smile of an ex-smoker?

Quitting smoking is not easy, but if you're ready the NYS Smokers' Quitline can help

FREE NRT*
patches for eligible callers

Call toll free 1-866 NY QUITS
(1-866-697-8487)

*2-week starter supply of Nicotine Replacement Therapy patches 

 

(back)
Where ever you go you see people who quit smoking for good. Over 17,000 ex-smokers in Tompkins County alone according to a recent survey.*

Quitting smoking is not easy, but if you’re ready the NEW YORK STATE SMOKERS’ QUITLINE is ready to help!

Quitlines are recommended by the U.S. Public Health Clinical Practice Guideline and the Community Preventive Services as an effective way to help smokers quit.

Call today to see if you're eligible for free nicotine patches*
1-866-NY-QUITS
(CALL TOLL FREE 1-866-697-8487)
Or visit www.nysmokefree.com

Call today. See the smile of an ex-smoker.

*2-week starter supply. Nicotine medications do not cause cancer and are not addictive. They are designed to ease you off of smoking.
*17,000 ex-smokers according to 2004 Tompkins County tobacco use survey.

Download postcard pdf (172KB)

 
Results: calls to the Quitline increase over 600%   »GO 

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