TV Ads

Every Cigarette Is Doing You Damage
Series produced in Austrailia

Series strategy: To use stark and frightening images, graphics, or language to underscore the dangers of tobacco use.

Dates: Nov-Dec 2005, Jan 2006
Markets: Syracuse, Binghamton and Watertown
Media: Cable and Broadcast
 

“Lung”   [Full MCRC overview, 256K pdf]

A woman stands and smokes outside her office building. The camera follows the smoke that she inhales into her lungs, illustrating the damage that each puff of smoke does to the human lung.
 

“Artery”   [Full MCRC overview, 249K pdf]

Tobacco Smoke attacks the walls of the arteries causing them to get sticky. Fatty deposits build up build up. Blocked arteries can cause a heart attack. In this spot a doctor removes fatty deposits from the aorta of a 32-year-old smoker.
 

“Brain”   [Full MCRC overview, 256K pdf]

A brain is cut in half to show the clot that has formed due to cigarette smoke.

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Have not seen the ads? Check them out HERE at doingyoudamage.com.

 

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