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Tompkins County Strategic Tourism Plan

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Tompkins County Strategic Tourism Plan



The 2020 Strategic Tourism Plan was accepted by the Tompkins County Legislature on September 18, 2012

The Plan seeks to inspire action to support tourism development in Tompkins County on a community-based model of tourism development in which our attraction as a destination is the combination of unique experiences and offerings that also makes Tompkins County a great place to live, work, go to school, retire and grow a business.



Related Tourism Plans, Projects and Resources:

The goal of this plan is to leverage our outstanding assets and address existing challenges to expand outdoor recreation and other tourism related activities to our outstanding natural amenities: Cayuga Lake, gorges and waterfalls, trails, parks, and natural areas.

The goal of this four-year implementation plan is to leverage existing institutional capacity and strengths and assets in Tompkins County, NY around local food and agritourism; and to address gaps in marketing, information, and cross-industry relationships in order to “develop Ithaca and Tompkins County as a regional hub of culinary and agritourism”.

  • Tompkins County Heritage Tourism Implementation Plan - adopted by the STPB on February 17, 2016.
  • Tompkins County Beautification, Signage and Public Art Strategic Plan - adopted by the STPB on April 20, 2016.
  • Tompkins County Wayfinding and Interpretive Signage Plan - completed by the Tompkins County Chamber of Commerce in July, 2014 with support from and on behalf of the Tompkins County Tourism Program.
  • Legislature Accepts Tompkins Priority Trails Strategy - August 6, 2014

    After hearing a presentation by Tom Knipe of the County Planning Department, the Legislature by unanimous vote accepted the Tompkins Priority Trails Strategy, a vision for networked trails in Tompkins County.The strategy, developed through collaboration involving the County Planning Department and Tourism Program, and the Creating Healthy Places Project of the Human Services Coalition and Health Planning Council, identifies 23 specific near-term actions that can be taken collectively by municipalities, the County, State, groups, and other stakeholders to develop and sustain five key trails that will move the County toward a cohesive trail network and local recreation and transportation resource.

    The strategy supports the implementation of a Critical Action identified in the County's 2020 Strategic Tourism Plan and seeks to develop a destination quality trail resource that would be likely to attract an additional $3 - $5 million in annual visitor spending into the Tompkins County area. County acceptance demonstrates its support for key actions and priorities expressed in the strategy.

  • Cayuga Lake Blueway Trail Plan - A partnership between Cayuga, Seneca and Tompkins Counties to enhance access to paddling experiences on Cayuga Lake.